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***COVER LETTER REQUIRED***

Applications with resume only will be discarded. Send to Jill.nagle@mendful.world

 

In your cover letter, please indicate that you understand and are OK with:

 

• This position is equity-only until funded.

• We are aiming to get funding in the next 1-3 months.

• Once funded, the salary will be commensurate with an early-stage startup

• We will consider only applications with cover letters that indicate that you understand this arrangement.

 

Mendful: Conflict resolution on demand

 

Mendful is the first digital service for on-demand, human-led conflict resolution, delivering rapid paths to peace, connection, and solutions that work for everyone. It offers a faster, more accessible alternative to therapy and legal systems while providing what AI alone can't: human presence, empathy, and discernment. 

The platform connects individuals or pairs — including spouses, friends, neighbors, family members, and coworkers — with specially trained coaches who help them move from blame and reactivity to understanding and collaboration. Mendful helps people repair relationships in the moments it’s most needed, before conflict escalates into lasting harm. 

We’re seeking an experienced, hands-on, Chief Marketing Officer to work closely with the CEO to quickly ramp up customer traction.  

 

Role overview

This is a full-time remote leadership role for a strategic, hands-on CMO who can build from zero. You will own brand, growth, customer acquisition, storytelling, partnerships, and go-to-market strategy.

You won’t inherit a large team or big budget. You’ll help create both.

You’ll work directly with the founder/CEO and leadership team to shape how Mendful is positioned, who we reach first, how we grow efficiently, and how we become the trusted name in modern conflict resolution.

Compensation: equity-based until funding closes, with transition to salary thereafter.

 

What you’ll own

• Build and lead Mendful’s overall marketing strategy

• Define positioning, messaging, and category leadership

• Design low-cost, high-creativity growth systems

• Drive customer acquisition across organic, partnerships, referrals, PR, and paid channels over time

• Build content engines across video, social, email, and thought leadership

• Create measurable funnels for awareness, conversion, retention, and referral

• Lead brand awareness and public relations efforts

• Develop early enterprise/B2B pipeline support with founder

• Recruit and lead future internal and external marketing talent

 

Who you are

• Proven builder who has grown a startup, early-stage company, or challenger brand

• Strategic thinker who also executes quickly amd gets the amount of hands-on work needed for a startup

• Strong storyteller with excellent instincts for messaging and audience psychology

• Comfortable with ambiguity, iteration, and fast-moving environments

• Data-informed and obsessed with learning what actually works

• Excited by mission-driven work with large market potential

• Strong collaborator who can partner closely with founder, product, and operations

 

Especially valuable experience

• Consumer marketplace, two-sided marketplace, coaching, wellness, SaaS, or trust-based services

• Product development experience

• Community-led growth or creator-led growth

• Viral/social content systems

• PR and thought leadership launches

• Early-stage fundraising narrative support

 

Why this role matters

Conflict is everywhere. Most people have no easy place to turn when relationships or teams break down. Mendful aims to change that.

This is an opportunity to help build a meaningful company in a massive, underserved market — and shape a category that should exist. 

 

Ideal candidate mindset

• You  get the value of Mendful, and are ready to jump in and building something real, valuable, and lasting.

• You want ownership, impact, and the chance to create outsized value early.

• You're ready, willing, and able to both be a thinking partner, and also share the everyday work.
  
  To apply, send a cover letter to Jill.nagle@mendful.world